Why Use Signage?

"Why should I have a sign?" is a question often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success or failure of the business. The profile of your trade area also impacts your signage needs. Good signage always increases a business’s opportunity for success.

Signs are the most affordable means of advertising for any businesses, and most businesses -new or not- don’t have a dollar to waste. The United States Small Business Administration Bulletin Number 101 on signage for businesses says, "...signs are the most effective, yet least expensive form of advertising for the small business." What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.

The right sign can turn even a non-descript site into one that is distinctive and "branded." Sometimes a sign is the only indication that your business is there. In such cases, your sign should be the focal point of your building façade or street frontage exposure. Such sign centric site development and design will catch attention and lead consumers from the street to your door.